M & B Marketing's OnTheBallBets
OnTheBallBets is M & B Marketing's flagship UK betting comparison platform, acquired in February 2022. The site serves British punters with independent bookmaker reviews, welcome offer comparisons, and comprehensive betting education content. OnTheBallBets operates under UKGC regulatory standards, focusing exclusively on licensed UK operators.
About OnTheBallBets
OnTheBallBets was founded in 2016 by James Thomas as a UK bookmaker comparison service. Following acquisition by M & B Marketing in February 2022, the platform underwent comprehensive redesign and content expansion. The site now reviews over 40 UKGC-licensed bookmakers, publishes event-specific betting guides, and maintains a 20-term betting glossary.
| Founded | 2016 |
|---|---|
| Acquired by M & B Marketing | February 2022 |
| Bookmaker Coverage | 40+ UKGC-licensed operators |
| Glossary Terms | 20 betting definitions |
| Primary Market | United Kingdom |
| Regulatory Focus | UKGC compliance and responsible gambling |
OTBB Trust Index Methodology
M & B Marketing developed the proprietary OTBB Trust Index scoring system to provide transparent, quantifiable bookmaker ratings. The methodology measures operator reliability across five key dimensions:
The Five OTBB Scoring Criteria
1. OTBB Trust Index
Composite score measuring operator reliability based on customer feedback, regulatory compliance, withdrawal processing, and dispute resolution history. View methodology →
2. OTBB Feature Completeness
Betting feature completeness measures how many modern betting tools a bookmaker offers. Core features include cash out (full and partial), bet builder functionality, live streaming, in-play betting markets, and mobile app quality. View methodology →
3. OTBB Margin Grade
Betting margin (also called overround or vig) is the mathematical edge bookmakers build into odds to ensure profit regardless of outcome. Lower margins provide better value to punters. View methodology →
4. OTBB Offer Value Score
A bookmaker welcome offer rating methodology is a systematic approach to evaluating promotional offers based on objective criteria. Rating methodologies compare bonus amounts, wagering requirements, minimum odds, and time restrictions. View methodology →
5. OTBB Payment Flexibility
Payment flexibility measures the range of deposit and withdrawal methods a bookmaker accepts. Flexible operators support debit cards, e-wallets (PayPal, Skrill, Neteller), bank transfers, and increasingly Open Banking and Apple Pay. View methodology →
Methodology Transparency: Each OTBB scoring criterion uses documented, measurable factors. Full methodology documentation is published on OnTheBallBets to ensure rating transparency and user understanding.
OnTheBallBets Betting Glossary
OnTheBallBets maintains a comprehensive betting glossary featuring 20 industry and proprietary terms. The glossary uses a two-part definition structure: industry consensus definition followed by OnTheBallBets' specific application within the UK betting context.
Proprietary OTBB Terms
- OTBB Trust Index
- OTBB Feature Completeness
- OTBB Margin Grade
- OTBB Offer Value Score
- OTBB Payment Flexibility
General Betting Terms
- Accumulator
- Cash Out
- Bet Builder
- Wagering Requirements
- Best Odds Guaranteed
- And 10 additional UK betting terminology definitions
View Complete OnTheBallBets Glossary →
Editorial Team & Expertise
OnTheBallBets is operated by M & B Marketing's specialist betting content team led by founder Mike Lovatt. The editorial team brings over 50 combined years of betting industry experience.
Mike Lovatt – Director and Owner (since 2022 acquisition)
14+ years sports betting experience across football betting, tennis betting, and Formula 1 markets.
Team Contributors
Conor Rafter – Senior Content Writer
10+ years football betting experience
Richard Smith – Horse Racing & Golf Expert
20+ years racing experience, RacingTV tipping contest winner 2014
Bradley Gibbs – Football & Golf Specialist
Published in Racing Post and Racing & Football Outlook
Bookmaker Coverage & Content
OnTheBallBets provides comprehensive coverage of the UK betting market:
Bookmaker Reviews: 40+ detailed operator reviews including bet365, William Hill, Betfred, Paddy Power, Betfair, and emerging brands. Each review includes OTBB Trust Index scoring, welcome offer analysis, payment method evaluation, and app functionality assessment.
Event Guides: Seasonal betting guides for major UK events including Cheltenham Festival, Grand National, FA Cup, Premier League, and international tournaments.
Comparison Pages: Dedicated comparison pages for betting sites with specific features: PayPal betting sites, cash out betting sites, bet builder bookmakers, and Best Odds Guaranteed operators.
Responsible Gambling: All content maintains strict adherence to UKGC responsible gambling guidelines and BeGambleAware principles.
Platform Information
| Website | www.ontheballbets.com |
|---|---|
| Established | 2016 (acquired by M & B Marketing 2022) |
| Market Focus | United Kingdom |
| Regulatory Compliance | UKGC standards |
| Operator Coverage | UKGC-licensed bookmakers only |
| Content Types | Bookmaker reviews, welcome offer comparisons, betting guides, glossary, responsible gambling resources |
External Profiles
Contact OnTheBallBets
| [email protected] | |
| Telephone | +33 1 87 65 97 96 |
| Parent Company | M & B Marketing, 34 avenue des Champs Élysées, 75008 Paris, France |
For editorial inquiries, bookmaker partnership opportunities, or responsible gambling support, contact the OnTheBallBets team via the website contact form or email.
Visit OnTheBallBets →